Wednesday, July 1, 2009

Another random gripe

I was going to post a rant about the teen who nearly short-changed me $1.00 at the Paco Bell, but I had a revelation. I was trying to figure out who I could scapegoat for my lack of social skills and general cluelessness. I grew up in high school without a friggin' idea of what I was going to do in life, and what basic social interactions were. I thought about the weird social structure of my school, but that was too obvious. I thought about the school assemblies where they praised the athletes, but not the scholars. That was close. Then, I remembered the true culprit.
When I reached a certain age, I had become jaded about assemblies, and managed to find ways of skirting around them. I didn't mind most of them, but there were certain ones that spelled intellectual death for me. And tonight I remembered: the commercial assemblies.
Remember these? Some big company (Pepsi at my school) would put together a 1-hour film that they would show in the gymnasium (or whatever was the largest place to stick the indoctrined innocents) that would try to give some positive message, using star athletes, celebrities, rock stars, etc, and use clips from the latest "summer blockbusters".
Vomit. Puke. Ugh.
The message would be so vague, and the media used was chaotic and unrelated, that the presentation left me... confused at best. At first, I didn't know what to make of it; if it was an attempt to make me drink Pepsi products, it failed for many years, as I was a Coke drinker until I was in my late twenties. After about the second such presentation, I started to loathe the poorly presented productions. I felt no need to attend these random assemblies. I really don't know how these got approved, but I imagine, like with most things, that there was money and incentives involved.
Gods know I didn't see any residuals, tho.

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